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The Problem

There is a PR Overflow Problem

In recent years, Creators receive enormous volumes of PR products, in hopes that brands will gain visibility. Products sit unused, expired, or get discarded without being seen. Only a small percentage of these products are ever used. 

There is currently no scaled, creator-focused nonprofit connecting unused PR to the communities that need it most. 

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No One Is Solving This,​ Until Now. 

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Meagan Faye
Feb 3, 2019 · 6 min read 

The ugly truth about those
PR haul videos you love

Social Media: Influencers and Overconsumption

Bria Zegarelli
Jan 23, 2025 · 4 min read 

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Maybe you'll realise what you have is enough: Why influencers are facing a pushback

Megan Lawton

Jan 8, 2025 · 8 min read 

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The Influencer Overconsumption Problem  

Sabrina Pritchard

Dec 29, 2025 · 6 min read 

Many Communities Lack Access to Products

  • Products lack access to self-care, confidence, and professional presentation tools 

  • These products are often deemed "non-essential" 

  • Research links access to these products with improved confidence and outcomes 

  • Our mission goes deeper than makeup – it's about redistribution and serving our community 

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